Morning glory seeds come from plants of the genus Ipomoea, which belong to the bindweed family, Convolvulaceae. These climbing plants are especially admired for their showy, trumpet-shaped flowers that open in the morning and fade by afternoon. The blossoms appear in a wide range of vibrant colors, including blue, purple, pink, and white, and can create a striking display on fences, trellises, balconies, or garden walls. Because of their rapid growth and decorative appeal, morning glories are very popular as ornamental plants in both home gardens and container plantings.